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Blog vs. Ezine Publishing

Just thinking out loud. My electronic publishing roots are so very old school. The “plain text newsletter files passed along through single line dialup Bulletin Board Systems (BBSs) before anyone had...

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wprdr: 5 Headline Writing Tips for Better SEO Traffic

While getting actual human readers is our primary goal, search engines also matter — a lot. They can, however, add complexity to the original problem. Your headlines need to be written for humans and...

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wprdr: 5 Ways to Harness Your Online Reputation For Blogging Success

Go viral, go viral, and then… go viral. The more viral your blog goes, the stronger your reputation and following will be. Bigger is better. Get that blog up on every social media site you’re connected...

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wprdr: How to Make Online Content Less Interactive But Better

Many of my colleagues working at hometown papers have been handed small digital cameras in the past years and an order from higher ups to have accompanying video for their stories and columns. We all...

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wprdr: 10 Questions to Ask When Hiring a Webmaster

Who will own the website? You might think that you would automatically own a site you paid someone to design for you. But if the designer is an independent contractor and not a company employee, you...

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wprdr: 7 Reasons Blog Visitors Bounce and How to Stop Them

Making visitors install new software just to access your site is the biggest turnoff of them all. From the time a person lands on your site, you’ve got about four seconds to connect with them, or...

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wprdr: X-Ray Vision for Guest Bloggers: Author Stats

Analytics are great for seeing your site’s performance, but we can’t usually peek into other people’s web stats. However, there is a tool that gives you a view you may not have seen before. It’s called...

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wprdr: 5 Steps to a Stress-Free Website Redesign

Between fast moving social media platforms like Facebook and Twitter and emerging mobile smartphones and tablets, it has never been more critical to keep it simple online. The good news: A flock of new...

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wprdr: Blog Posts Easier Than Novels to Remember

It might be easier for your brain to remember this post than it is to recall details from a perfectly composed novel. In a new paper in the Memory & Cognition journal, researchers discovered that...

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wprdr: Andrew Sullivan’s New Site Has a Super Friendly Paywall

To call it a paywall is probably a misnomer. In effect, it’s more like a nice picket fence, low enough that neighbors can walk up anytime and say hi, with a gate that latches but doesn’t lock and a...

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wprdr: Slate Considers Membership Model as Way to Get Readers’ Cash

Add Slate to the list of news organizations with a sudden interest in getting online readers to contribute some cash rather than leaving the whole thing to advertisers. The online magazine has been...

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wprdr: 8 Incredibly Simple Ways to Get More People to Read Your Content

Jakob Nielson’s seminal web usability study from 1997 showed that 79% of web users scan rather than read. Think about how you use the web. You’re in search of information. And if you don’t find it on...

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wprdr: 7 Tips for Making Your Blog a Content Marketing Magnet

[B]logs are your home base; they are at the center of your content marketing system. Whether you’re a small business or a Fortune 100 company, blogs should be at the heart of your content marketing...

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wprdr: The Complete Guide to Partnering With Another Blogger

It’s crystal clear how beneficial a blogging alliance would be for you: you can grab your partner’s traffic, social followers and social signals in return for letting him or her borrow yours. Sounds...

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wprdr: Guide to Evaluating Websites for Guest Posting Opportunities

There are quite a few benefits to guest posting, but you have to do it right — start small and then grow big. What most people don’t realize is that it’s almost as easy to go wrong with guest posting...

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wprdr: 4 Steps to Monetize Your Blog Through Affiliate Marketing

While there are currently tens of millions of blogs worldwide, close to 60 million powered by WordPress alone, many bloggers are not yet monetizing their sites. If you’re one of these bloggers, a good...

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wprdr: How to Leverage Blog Comments to Increase Search Rank

It all started when I began marketing Alpiste Seeds for sale online and featured an article about where to buy them on the Spanish health and nutrition blog. As people found the page, they began to ask...

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wprdr: 7 Little-Known Strategies To Get Your Deadbeat Blog Working For You

Before you put your blog to work with the upcoming strategies, you need to get clear on what your blog’s job is. Its job may be to get visitors to call you or purchase something from you. It may be...

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wprdr: The Ultimate Guide to Advanced Guest Blogging

With ‘content marketing’ being the indisputable SEO buzzword of 2012, we can expect 2013 to see an onslaught of marketers trying to build links with guest posts. The growth in this market will cause...

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wprdr: The Ultimate Guide to Selling Your Blog

If you are thinking about putting your blog up for sale I urge you to take a few weeks to carefully think things through. Most importantly, if you rely on your blog for a good portion of your income...

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